Problem Statement: Sugar Mama Desserts needed a greater online presence and engagement of existing (and new) customers. It also needed to drive online target leads to in-store (farmers’ market) sales and catering.
My strategy (and why): I conducted market research of Sugar Mama Dessert’s target markets and conducted a survey to better understand their needs and interests. This informed the marketing content and direction. Afterwards, I created a series of social media posts and email messages to increase engagement online and attract quality target leads. The messaging and content focused on customers’ interests in fresh ingredients, homestyle and new flavors, and ease of setting up an ice cream social.
Date: Sept 2014 – May 2015
Organization: Sugar Mama Desserts
Services: Marketing strategy, social media marketing, email marketing
Goals: The goal was to increase farmers market sales by 125% and catering sales to 150% in 12 months.
Final Results: As a result of managing the social media and email program, online leads (social media and email) to in-farmers’ market sales increased by 150% in 12 months. Online leads (social media and email) to catering sales increased to nearly 300% in 12 months. We also saw an increase in awareness of Sugar Mama Desserts to a new audience, especially from social media and word-of-mouth.