Problem Statement: AAPA needed materials to be designed for networking (business cards), promotion (brochure), and donation (sponsorship form) purposes. These materials needed to brand AAPA effectively, convey AAPA’s key messages, and utilize consistent colors, fonts, and logos.
My Strategy: I re-designed AAPA’s business cards, and created a new brochure and sponsorship form set that spoke to AAPA’s professionalism and business expertise. I developed and edited key messaging. I also utilized bold color (re-branded), block organization layout, color opacity, and plenty of visuals that showcased AAPA’s membership, speakers, and events
Date: Jan 2016 – Dec 2017
Organization: AAPA (Asian American Professional Association) Services: Print design, writing, layout