Problem Statement: Sugar Mama Desserts needed various collateral for in-person promotion and sales, including an order form re-design, ice cream pint labels, and an event banner.
My Strategy: I re-designed the order form to be more bold, colorful, and easier to read. The labels were designed to feature Sugar Mama Desserts’ ice cream flavors, while incorporating the logo, style colors (hot pink and brown), polka dots, and script font. The event banner had to stand out in a crowded room, serving as Sugar Mama Desserts’ advertising banner (and doubling as a photo backdrop).
Date: July 2013 – Jan 2014
Organization: Sugar Mama Desserts
Services: Design, print production