Problem Statement: AAPA (Asian American Professional Association) needed a new re-branded website that effectively reflected the breadth of its programs and had strong visual appeal. The website also needed to be mobile-friendly, responsive, and secure.
My strategy (and why): I conducted a website audit, focused on target audiences, and researched areas to provide greater functionality. I re-designed the website to be more accessible, simple, clear and bold. I edited and wrote new content and utilized imagery that catered more specifically to AAPA’s target audiences. I enhanced the functionality of the website by adding a membership portal, user insights database, donation page, event page, and a get involved page. In addition, I updated AAPA’s color theme and logo to include more bold and vivid colors.
Date: March 2018 – June 2018
Services: Website design, re-branding
Goal: The goal of the new AAPA website was to increase awareness about and interest in the organization, and showcase AAPA’s mentorship and leadership program opportunities.
Final Results: As a result, visitors to the website increased from less than 50 visits per month in the 3 months prior to launch, to an average of 1,600 visits per month in the 4 months after launch.